Sunday, August 2, 2009

The New York Times Eats Their Own

In a comment on my July 29 post about a correction printed in the New York Times , good friend Bob points out that the Times has published a “what the hell happened?” article about the entire incident.

Alessandra Stanley, the writer of the original, riddled-with-errors story comes off even worse. She is described as a “television critic with a history of errors…”

Sounds pretty bad right? Then they drop this bomb: “For all her skills as a critic, Stanley was the cause of so many corrections in 2005 that she was assigned a single copy editor responsible for checking her facts.”

By the time they get around to calling her a “prolific writer much admired by editors for the intellectual heft of her coverage of television” there isn’t much of a reputation left to salvage.

Fifteen years ago it would have been interesting to see the internal machinations of a major news outlet dealing with issues like this. However now that the "new media" is pushing newspapers to the margins it almost seems quaint to watch the NYT editors wring their hands and gnash their teeth over all of this.

Truth be told, this is least of their worries.

And so, I present the article below for your convenience.


August 2, 2009

The Public Editor
How Did This Happen?
By CLARK HOYT

THE TIMES published an especially embarrassing correction on July 22, fixing seven errors in a single article — an appraisal of Walter Cronkite, the CBS anchorman famed for his meticulous reporting. The newspaper had wrong dates for historic events; gave incorrect information about Cronkite’s work, his colleagues and his program’s ratings; misstated the name of a news agency, and misspelled the name of a satellite.

“Wow,” said Arthur Cooper, a reader from Manhattan. “How did this happen?”

The short answer is that a television critic with a history of errors wrote hastily and failed to double-check her work, and editors who should have been vigilant were not.

But a more nuanced answer is that even a newspaper like The Times, with layers of editing to ensure accuracy, can go off the rails when communication is poor, individuals do not bear down hard enough, and they make assumptions about what others have done. Five editors read the article at different times, but none subjected it to rigorous fact-checking, even after catching two other errors in it. And three editors combined to cause one of the errors themselves.

Seemingly little mistakes, when they come in such big clusters, undermine the authority of a newspaper, and senior editors say they are determined to find fixes. The Times seems to have particular difficulty in writing about people after their deaths. In addition to the appraisal in the Arts section, a front-page Cronkite obituary had two errors of its own, and the paper has suffered through a recent string of obits with multiple errors. Craig Whitney, the standards editor, said late last week that an editor is being added to the obituary department to fact-check and work with the staff to reduce “unacceptably high error rates.”

The Cronkite episode suggests that a newsroom geared toward deadlines needs to find a much better way to deal with articles written with no certain publication date. Reporters and editors think they have the luxury of time to handle them later — and suddenly, it is too late.

What Sam Sifton, the culture editor, ruefully called “a disaster, the equivalent of a car crash,” started nearly a month before Cronkite died, when news began circulating that he was gravely ill. On June 19, Alessandra Stanley, a prolific writer much admired by editors for the intellectual heft of her coverage of television, wrote a sum-up of the Cronkite career, to be published after his death.

Stanley said she was writing another article on deadline at the same time and hurriedly produced the appraisal, sending it to her editor with the intention of fact-checking it later. She never did.

“This is my fault,” she said. “There are no excuses.”

In her haste, she said, she looked up the dates for two big stories that Cronkite covered — the assassination of Martin Luther King and the moment Neil Armstrong set foot on the moon — and copied them incorrectly. She wrote that Cronkite stormed the beaches on D-Day when he actually covered the invasion from a B-17 bomber. She never meant that literally, she said. “I didn’t reread it carefully enough to see people would think he was on the sands of Omaha Beach.”

June 19 was a Friday, a heavy time for the culture department, which was processing copy for Saturday, Sunday and Monday. Lorne Manly, Stanley’s editor, read the article but did not catch the mistakes; worse, he made a change that led to another error. Where Stanley had said correctly that Cronkite once worked for United Press, Manly changed it to United Press International, with a note to copy editors to check the name. In the end, it came out United Press and United Press International in the same sentence.

Though the correct date of the moon landing was fresh in his mind, Manly said, he read right over that mistake. Catching it might have flagged the need for more careful vetting. For all her skills as a critic, Stanley was the cause of so many corrections in 2005 that she was assigned a single copy editor responsible for checking her facts. Her error rate dropped precipitously and stayed down after the editor was promoted and the arrangement was discontinued. Until the Cronkite errors, she was not even in the top 20 among reporters and editors most responsible for corrections this year. Now, she has jumped to No. 4 and will again get special editing attention.

Janet Higbie, a copy editor, said she started reading the article that Friday and caught the misspelling of the Telstar satellite and the two incorrect dates, but fixes she thought she made didn’t make it into the paper. “I don’t know what happened,” she said. Higbie said she had to drop the story and jump to deadline work, and she assumed that someone else would pick up the editing later. No one did — for four weeks, until Cronkite died late on another busy Friday. “It fell through the cracks,” Higbie said.

Two days before his father died, Chip Cronkite sent me an e-mail message labeled, “pre-emptive correction.” He said that CBS, in reviewing its obituary material, had found inaccuracies. “As a life-long admirer of your newspaper,” he said, “may I suggest that you have someone double-check ahead of time?”

Douglas Martin, who had written an advance obit of Cronkite several years earlier, phoned Chip Cronkite. They went over spellings, discussed the cause of death and the like. No one thought to forward Chip Cronkite’s message to the culture department, where Stanley’s appraisal sat.

When his father died on July 17, Chip Cronkite said he called CBS and then The Times, at 8:01 p.m. Laurel Graeber, who was running the culture copy desk, said she didn’t get the word for half an hour. Work had just finished on the Saturday Arts section, and most of the editors had gone home. Past deadline, Amy Virshup, a deputy culture editor, decided to put Stanley’s appraisal across the top of the Arts front. Graeber said she was worried about a headline, photos and captions. “I was not focusing on details” within the story, she said, thinking those had been handled. Graeber did make one fix, changing the first name of ABC’s anchor to Charles Gibson from Charlie in the title of his program. But the title still had another error, which was just corrected on Saturday — mistake No. 8.

And, it could have been worse. Nicole Herrington, a late-shift editor reading the appraisal casually, decided to check a fact near the top — Cronkite’s age when he retired. It was wrong. He was 64, not 65. Virshup then headed off the same mistake in the Page 1 obituary.

Looking back at it all — a critic making mistakes in haste, editors failing to vet her work enough, a story sitting for weeks without attention and then being rushed through — one sees how small missteps lead to big trouble, leaving readers to wonder what they can trust.

Chip Cronkite seemed philosophical about all the errors. He said his parents had a joke ashtray with the inscription, “Just give me the facts: I’ll mix ’em up when I quote you.”
To The Times, this isn’t a laughing matter. Whitney said: “We cannot tolerate this, and have tightened procedures to rule out a recurrence. I have spoken with those involved, and other senior newsroom editors and I will monitor the implementation of these measures.”

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